Kerala tourism has yet another
bagged ‘Golden City Gate’ award, which is second major international award for this state in the last two months.
The gold prize at ITB Berlin fair was awarded for the best print campaign on the backwaters and it won beating tough competition from the major national tourism boards in the world.
The gold prize at ITB Berlin fair was awarded for the best print campaign on the backwaters and it won beating tough competition from the major national tourism boards in the world.
This award ceremony is organized and held under
the patronage of the German Federal Association of Film and Audio Visual Producers.
Last year the same award was won by Malaysia, but this year it was awarded to
Kerala by an International jury for the best print media on the backwaters.
This award demonstrates the
importance of the state tourism as well as the significance of Kerala as a
major and important travel destination in the world. A P Anil Kumar, Minister
for Tourism, Government of Kerala said
“We are truly honored by this remarkable recognition from the world's
biggest travel trade show," Adding more to his statement, he said Kerala
backwaters are the most significant tour destinations in the world and the
award has added a recognition for the Kerala brand.
The prestigious award was
received by Suman Billa, Secretary, Tourism, and Government of Kerala. “It is a
huge achievement for Kerala and a huge reputation for the state as one of the
top tourism destinations in the world,” said Suman Billa. Further he added, “The
award shows the important place of our backwaters on the global tourism map,”
The print campaign was started
late last year with the title ‘The Great backwaters’ and the campaign presented
the backwater of Kerala as a major attraction of the state, stretching from one
end of the state to the other that would provide traveler with once in a
lifetime experience. This is the third National and International honor for
Kerala tourism.
In January it won United Nation World Trade Organization
(UNWTO) Ulysses Prize, the first prize for India in excellence and innovation
in Tourism. In 12-13 it dominated National Tourism Awards and begged four
prizes for excellence in Tourism.
Kerala tourism Director, S
Harikishore hailed the award for an endorsement and the efforts of the
department in bringing up the state tourism and its potential to the world. "It is our objective to present our
distinguished visitors with the best in the world in terms of variety,
originality and creativity," he added.
At ITB Berlin, Kerala stand
featured the Great Backwaters, which has installation of narrow canals with
waters, country boats, walking bridge, etc. The beautiful creativity of man and
nature attracted thousands of tourists at the fair.
The beautiful campaign has
reached out to the world and with this recognition, it is for sure to bring
good number of tourists this year to this wonderful state whose beauty magnified
by the glory of nature.
Categories: Alleppey
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